On a mission to promote an organic cannabis movement
Whole Grow was created by Rudy with one simple mission in mind — to promote an organic and ethical approach to producing high-quality cannabis products.
Initially introduced to the world of cannabis through a friend who was using it medicinally, Rudy quickly learned that this plant has much to offer if refined with natural processes. He went on to become the managing partner and CEO of one of the largest living-soil indoor cultivators in Colorado: Verde Natural. While leading the company, Rudy acquired invaluable knowledge and hands-on experience on how to establish, design, build, operate and grow a successful cannabis business.
Over the years, he’s passionately helped numerous startups develop comprehensive business plans, state-of-the-art facilities and unique cultivation processes that have led them to much success in a highly-competitive and commoditized market. He continues to empower new cannabis entrepreneurs to take control of their business narrative while focusing on their people.
Rudy’s proven experience as a successful operator includes business strategy, facility design and construction, cultivation, extraction, retail operations, and team building.